Profile

Profile

Under the leadership of founders Aaron Lee (CEO) and Roy Ng (COO), iSentric has grown from strength to strength, evolving from a 2-man “garage” operation developing GSM-based B2C messaging solutions, to a company that's currently valued at upwards of RM30 million with significant interests and expertise in almost every segment of the mobile services sector, including mobile content distribution, mobile payment aggregation, mobile banking and bespoke corporate mobility solutions.

Over the last 11 years, iSentric has demonstrated tremendous resilience and vision in navigating a volatile market that has seen many consolidations, increasingly shorter product life cycles, and unsustainable revenue models among its competitors. In recognition of iSentric's innovative mobility products and operational excellence, iSentric has collected several awards from local business councils and corporate entities, the likes of which include Ernst and Young Malaysia, Maxis Mobile, the Malaysia-Canada Business Council, MSC Malaysia and SME Corporation Malaysia.

In its next phase of growth, iSentric intends to leverage on its deep technical expertise and local know-how in the Asian mobile space to exploit the massive opportunities within the growing South East Asian Mobility Business market. In parallel, iSentric is currently developing technical and operational infrastructures utilizing mobility technologies to facilitate the growth of Micro-Financing in South East Asia, where virtually 70% of the population are currently not bankable or are under-banked.

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