iSentric, the trusted digital commerce partner
iSentric Limited (ASX:ICU), established in 2003 and renamed as IOUpay Limited (ASX:IOU) in year 2020, is a well-known Bulk SMS provider and a pioneer in digital commerce in Malaysia. The company strives to promote the development of mobile ecosystem and focuses on providing a series of products and services in the fast-changing B2B and B2C business areas. These efforts aim at helping consumers, small and medium traders (SMEs), enterprises, financial institutions and government organisations to fulfil their needs for digital commerce. The company was renamed as IOUpay Limited (ASX:IOU) in October 2020.
iSentric Sdn Bhd is one of the subsidiaries of IOUpay Limited, one of the service providers of software and services for financial technology (fintech) and digital commerce in Southeast Asia. IOUpay Limited was listed on the Australian Securities Exchange (ASX) in September 2014. Its market value reached a new high of close to AUD60 million in 2020. We believe in performance excellence as well as true customer centricity and we are committed to the creation of long-term, sustainable and profitable value for all our shareholders and investors.
Being deeply-refined in the industry for 17 years, iSentric has supplied cutting edge digital solutions to various businesses in Malaysia and provided much convenience to the day-to-day transactions of the general public. Our highly acclaimed products and services include Web SMS Broadcast, Bulk API, Managed Service Blasting, and Two-Way SMS, which aim to connect businesses and end-user customers seamlessly within the mobile ecosystem, while offering a safe, effective and comprehensive experience for all relevant parties in the most time-saving and efficient manner.
Our business divisions cover mobile banking, digital payments and digital services, which service the top 20 banks in the country and many large-scale telecommunication companies in Malaysia and Indonesia. Whether it is online payment, bank transfer, online shopping or food delivery service, our core technology platform enables our clients to extend their information technology applications to any mobile devices and integrate the mobile technologies of their existing businesses.
Headquartered in Kuala Lumpur, Malaysia, iSentric Group of Companies has a workforce of over 40 employees comprising talented digital technology professionals, digital business software developers and fintech experts.
iSentric strives to assist business operators and consumers by offering a more accessible and user-friendly experience through its digital commerce technology. We strive to make progress in Malaysia’s digital transformation efforts and accelerate the country's economic development.transformation efforts and accelerate the country's economic development.
Mission & Vision
Digital commerce is never an easy job. It encompasses more roles, skills and technologies than ever before.
iSentric always strives to achieve excellent performance in this ever-changing field by employing the most advanced techniques and strategies to support clients in their journey to adopt digital transformation.
We passionately own our vision and mission, and constantly drive them to completion.
To accelerate digital transformation by creating value and opportunity in the business and economic ecosystem.
To promote the development of mobile ecosystem and focus on providing a series of products and services in the fast-changing B2B and B2C business areas.
Recognitions & Awards
Renowned in the industry for its excellent performance over the past 17 years, iSentric is the leader in the digital sector in Malaysia and has won many recognitions and awards.
- 2003: MSC Status
- 2007: Deloitte’s Technology Fast 500 & Maxis ECP Elite Partner
- 2008: Business Excellence Award by Malaysia Canada Business Council & MSC Malaysia Asia Pacific ICT (Best Financial Application)
- 2009: SME Corp Enterprise 50 Award
- 2014: “Most Promising New Service” Award by Celcom (Axiata Group)
- ACM 2007 ASEAN ICT Expo (Malaysia’s No.1 International ICT & Media Show)
- Asia Pacific ICT Award 2007 (APICTA)
- Business Excellence Awards 2008 (MSC Malaysia Award for Industry Excellence in IT)
- Enterprise 50 Award Programme 2009
- Ernst & Young Entrepreneur of The Year 2009
- Golden Bull Award 2007
- Mobile Content Challenge 2008
- SME Innovation Excellence Award 2007